- LinkedIn is a fantastic platform for promoting your business or even your goods products or services.
Let’s take a look at some tips on how to do it.
Optimizing Your Profile
The first thing that you are going to want to do is upload a profile headshot.
In your headshot you want to be dressed appropriately and definitely do smile. This is the first thing someone sees when checking out your profile so it should pop.
The next thing that you are going to want to do is create a professional headline. Your headline should include keywords that your audience uses to search for profiles. This offers more opportunities to be visible and viewed.
Next will be to write a short summary about who you are and what you do. This will give any viewers a quick reference. You will want to include your email address at the end so viewers can contact you directly as well as helping you to grow an email list.
Here we come to the experience section of your profile. This is where you tell about your greatest accomplishments. Remembering that time where your advice or something that you did made the difference between success and failure. Or an example of a situation that only your experience and expertise could get the job done. This is a perfect time to be a little creative.
The education and training section is very important. This is where viewers want to evaluate your credibility. Include any special courses or webinars that you have certification in or extra curricular activities that are pertinent to your business.
Another very important section is the skills and endorsement section. Here is where you include any skills that you have perfected while in your particular area of business. Also include references from former customers or employers. It is also a good idea to get endorsements from other LinkedIn members.
Create a Business Page
Some of the benefits of creating a LinkedIn business page are:
You can promote your goods and products or services.
You can run super targeted ad campaigns.
You can engage with your audience directly. Which creates trust and a relationship with your customers.
You can create events or polls that gets audience involvement.
There are 4 requirements for setting up a LinkedIn business page.
1) You must have a personal account.
2) Your account must be at the All Star or intermediate level. The way that you get your personal profile to these levels is by completing all of the sections in the set up.
3) If you are a new user with a new account, then there is a 7 day waiting period while different parts of your profile are verified.
4) Finally you must have at least several 1st degree connections.
First you choose which size business your page will be for.
Luckily, LinkedIn has a step by step set up process with prompts to help you through set up.
Create Your Ideal Elevator Pitch
You are in an elevator and youR perfect customer or client steps on. You have 30 seconds to pitch your game.
Here are some tips for landing that prize.
First off, who are you? I am (your name) its so nice to meet you.
Next is a little bit about yourself. I am (name), I graduated from whats a matta U. I was a (major here) major for (years). Or if it is more pertinent that you give work instead of schooling then maybe: I have my own website/business for (years). Or I managed widgets incorporated for (years)
Give a little bit of context. Why your experiences are important to this pitch.
You need to make the connection. Why do you want them to listen? Be clear but also concise, remember 30 seconds!
Finally, is the scary part. The “ask” or the close. If you want to get them to mentor you, then ask them to mentor you. If you want them to purchase something, now is the time to ask. They don’t know your reason for engaging so its up to you.
Always be polite and friendly. Offer to stay in touch.
Find Your Target Audience
Finding your target audience can be done by utilizing the search bar at the top of your profile.
Start by clicking on the people drop down icon. Then you can filter for location. Local businesses can be found by narrowing the location field to a city or postal code, or expanded to include countries. You can then add industries to further narrow your search. Then click apply.
This gives you a list of people in your field to connect with. People who will be your target audience.
You will want to add a note to your connection request where you can offer free information on a product or service. Or offer a short simple greeting. The point is to build a relationship not to spam or jump to a sales pitch. Building a relationship builds trust and als gives you the opportunity to network with your new connection to meet their connections.
LinkedIn Can Be A Great Way To Get Noticed
By simply following these steps, you can increase your visibility which will get you in front of more customers so that you can use your elevator pitch to possibly land your intended audience.
I truly hope that you find this helpful.
Please leave a comment or question so we can have a dialog!